Why a Newsletter is a Marketing Must & How to Double the Number of Readers...
Electronic newsletters have been around for as long as I’ve been in business; prior to that, I can remember getting them in the mail. Newsletters seem very 1990’s don’t they? They don’t have the flash...
View ArticleCreating a Bestselling Book: The Secret Formula
Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was...
View Article5 Ways Your Competition Can Help You Promote Your Books
If you want to market successfully, you need to be smart. Why reinvent the wheel if there are more effective ways to promote yourself and your books? If you take the time to see what your competitors...
View ArticleHow to Cultivate Customers in an Age of Content Fatigue and Cluttered Markets
Does your daily social media regimen leave you feeling exhausted and overwhelmed? It’s not you, it’s the amount of information posted online. Amazingly enough, it’s estimated that the amount of data...
View ArticleAmazon Kindle Book Marketing Essentials
Many authors/writers have discovered the power and potential of the Amazon Kindle marketplace for selling their books. For eBooks priced from $0.99 to $2.98, and eBooks priced at $10.00 or more, Amazon...
View ArticleAuthor Book Talks: Watch for These Signals As You Speak
Professional speakers are on alert and scan the crowd constantly, looking for clues. If things aren’t going well, these speakers modify their talk on the spot. I’m giving talks and workshops related to...
View ArticleWhat Can Writers Learn From the Unfinished Business Stock Photo Promo?
Stock photos. We love them. Right? We need them. They help us illustrate things on our books and blogs. But then, they can also be a bit cheesy. That’s why I think the promo for the movie Unfinished...
View ArticleGet More Visibility for Your YouTube Videos
Do you use video at all to promote your writing? I made one video but it was for my artwork. Someone wrote a cute, short song from one of my poems and I put that music in the background along with a...
View ArticleHow to Get More Out of Pinterest
Tall images get repined more! Why? Because they fill up more space in the news feed, which is why infographics, etc. do so much better than regular-sized pins. Did you know that reddish/orange images...
View ArticleTips and Tricks for a Great Book Cover
There are many pros with self-publishing (more freedom, no deadlines) but one of the cons is you don’t get as much marketing as you would with traditional publishers. It’s all up to you to sell your...
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