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Book Marketing Predictions for 2014

For those of us who market authors for a living, we know that 2013, more than any other year, saw bigger changes in marketing books. More in fact, than any prior year. The changes are largely due to...

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Planning an Exceptional Book Signing From Start to Finish (Part 1)

Despite the fact that bookstores are closing, authors still want signings and events. Now, more than ever, calendars fill up quickly for events and space is even more precious than it has ever been in...

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Discovery – Planning an Exceptional Book Signing From Start to Finish (Part 2)

So, you have your book signing date, and you’re excited and ready to go. What’s next? (First, read Part 1 of having a successful book signing). Next, here’s a handy checklist you can use to help you...

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10 Ways You Can Engage Your Readers and Increase Book Sales

Book marketing has become more of a conversation. Readers can now easily contact their favourite authors, ask them burning questions and even help them promote their book to other readers. At...

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What Do You Most Want to Know?

I’m working on a couple new books and would like to know what you would most like to see. You are all such wonderful readers and give me great feedback. I’d like to write things that you would get the...

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There Is More To Digital Marketing Than SEO, But What?

There Is More To Digital Marketing Than SEO, But What? I often get people coming to me asking about SEO and how I can help. My first question is always about digging deep and finding out what the...

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Inspiration From Sandie Bricker: Video Blogging

I love Sandie Bricker‘s books, and was tooling around her YouTube page the other day and noticed that several authors had done a vlog (video blog post) for her to help promote her book, Rise and Shine....

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How to Get Dedicated Followers Like Selena Gomez

On Twitter recently the hashtag #AlwaysWithYouSelena was a worldwide trending topic. I wondered what the topic referred to and who was tweeting it, and found thousands of Selena Gomez fans responding...

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Seven Steps to Successful Online Promotion

You’ve done the research and now you’re implementing your strategy. Do you know if it’s working? The truth is, we sometimes get so caught up in the “doing” that we don’t take time to see if we’re...

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How to Turn a Freebie Lover Into a Super Fan

A few years ago I worked on a project with Days of Our Lives. For those of you who grew up with soap operas (or maybe still try to catch them from time to time) you know that this show has been on the...

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The Difference Between Being an Expert and Being a Fan

Have you noticed that it seems these days everyone is an expert? I use an app called ZITE on my iPad and in the morning I flip through all the stories that the app finds relevant to my interests. Out...

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Why a Newsletter is a Marketing Must & How to Double the Number of Readers...

Electronic newsletters have been around for as long as I’ve been in business; prior to that, I can remember getting them in the mail. Newsletters seem very 1990’s don’t they? They don’t have the flash...

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Creating a Bestselling Book: The Secret Formula

Writing a book is one thing, promoting it is a whole different animal. But what if you could, right out of the gate, know exactly what to do to create an outstanding, well-received book that was...

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Allow Working Writers to Help Promote Your Book

Some of you have noticed that we’ve added several spots to advertise your book. I’m a writer myself and understand the importance (and challenge) of getting the word out about your book. This site has...

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5 Ways Your Competition Can Help You Promote Your Books

If you want to market successfully, you need to be smart. Why reinvent the wheel if there are more effective ways to promote yourself and your books? If you take the time to see what your competitors...

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How to Cultivate Customers in an Age of Content Fatigue and Cluttered Markets

Does your daily social media regimen leave you feeling exhausted and overwhelmed? It’s not you, it’s the amount of information posted online. Amazingly enough, it’s estimated that the amount of data...

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Amazon Kindle Book Marketing Essentials

Many authors/writers have discovered the power and potential of the Amazon Kindle marketplace for selling their books. For eBooks priced from $0.99 to $2.98, and eBooks priced at $10.00 or more, Amazon...

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Author Book Talks: Watch for These Signals As You Speak

Professional speakers are on alert and scan the crowd constantly, looking for clues. If things aren’t going well, these speakers modify their talk on the spot. I’m giving talks and workshops related to...

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What Can Writers Learn From the Unfinished Business Stock Photo Promo?

Stock photos. We love them. Right? We need them. They help us illustrate things on our books and blogs. But then, they can also be a bit cheesy. That’s why I think the promo for the movie Unfinished...

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Get More Visibility for Your YouTube Videos

Do you use video at all to promote your writing? I made one video but it was for my artwork. Someone wrote a cute, short song from one of my poems and I put that music in the background along with a...

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